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And in fact it is the basis of everything but there are many email managers that do not have the ability to interpret elements whose names incorporate certain characters Blank spaces special characters such as tildes exclamations or asterisks etc One of the best practices that you should aim for and apply in all cases is to avoid including whitespace Instead try to hyphenate words and avoid embellishing them with punctuation marks For example it is recommended that instead of writing newsletter spring 1 jpg you opt for a name like Newsletter spring 1 jpg 2 Use descriptions that help you know what the content is about but in an order optimize images in email marketing In the process to optimize images in Email Marketing all the details count even the most insignificant That is why this aspect is neglected so much Once you are clear about what characters. And signs you should avoid using it is recommended that you learn how to rename the contents correctly Because believe it or not the description itself is vital Spam filters as you know do not have the ability to read or interpret visual content And therefore in your hands is the power to facilitate this process to avoid being classified as spam In this mobile number list situation you should avoid words like the ones in the previous image which can score negatively free free offer Or give excessive details For example Incorrect Free newsletters OFFER in July jpg Correct promotion july newsletters 2017 jpg If you work in the world of digital marketing there is no need to remind yourself of the importance of keywords If you use the keywords in the titles of your images you will get better results 3 Watch the hosting of your images Following the line of trying to avoid falling on the dark side with your.  Emails you should know that another of the characteristics that can play a trick on you is the use of IPs in the urls That is in case you need to attach external content to your html it is recommended that you use domains and not IPs This is because the use of this last element refers on many occasions to an intention to want to cover a domain And the antispam filters look at it Therefore To avoid http 432 555 632 newsletter julio mdirector email marketing templates jpg Correct http www mdirector com newsletter julio mdirector email marketing templates jpg 4 Image format JPG PNG BPM or GIF To optimize images in Email Marketing you must make sure that you work with an email manager that allows you to interpret all existing content formats Although the most used are JPG and GIF which are considered safe because most email clients have the ability. |
